May has become the month of big changes for two retail giants – Nordstrom and Macy’s. Almost a week apart, both retailers announced big changes that are already in the work in major cities across the United States. Starting with Nordstrom, the retailer expanded it’s services for online pick up to accommodate for shoppers to not even leave their car. As for Macy’s, the brand revealed it’s plan to open a brand similar to Nordstrom Rack and Sak’s Off Fifth – which is off-price items.
Since 2008, Nordstrom has been offering in-store pickup for online orders, but on May 1st it was announced the company will be trying out even more convenient services. It’s just been reported that at test locations you can now call or send a text as you near the store. Don’t worry about the long trek to the door, waiting for the sales person, or even moving at all – store employees will be able to deliver your purchases straight to your car.
The customer will place their order online and within the hour they will receive an email letting them know that their item is ready for pick up and the appropriate number to call or text once the customer has arrived. Curbside pickup is available for men’s items sent for alterations. It has been rumor that the company looks to eventually add the option for curbside pick up to their Nordstrom App.
This feature has been added to target the modern shopper, someone who is doing most activities online and juggles a busy schedule. The test locations have been reported to be locations with little to no parking options, such as their flagship location in downtown Seattle which was just recently remodeled.
The President, Jamie Nordstrom, explained, “We’re trying to make shopping more convenient,” as quoted by TechFlash‘s staff reporter, Rachel Lerman.
Earlier this month, Macy’s released it’s plans to open four stores in the New York area in the fall time with a retail concept similar to it’s competition Nordstrom’s ‘Nordstrom Rack’. Items will be stocked for women, men, children, and home at a huge discount, very similar to it’s competition. The store will be called ‘Macy’s Backstage’.
The items are planned to come from the clearance sections of 800 original Macy’s locations as well as items exclusively bought for Macy’s Backstage. These exclusive items will be at a 20%-80% discount off the original price. But just because the items will be discounted, Macy’s explains that it does not want to skimp on it’s customer service or amenities. These stores, although about a fifth of the size of a regular Macy’s, will offer large fitting rooms, free Wi-Fi, and even have cafes inside. The size of the stores is comparable to another huge competitor, T.J Maxx.